The Interview did very well online over the weekend, with Sony revealing the movie raked in over $15 million over the holiday weekend from online purchases and rentals.
We really liked the movie. If you like films like This Is The End, Step Brothers, and other immature comedy then we highly recommend it!
Sony announced that the film has already been rented or purchased over 2 million times, which beats out the estimated $2.8 million the film earned over the same time period in movie theaters.
Only a small number of independent theaters decided to show the movie, after threats to movie chains that dared show the film.
Here’s a NSFW trailer:
The figures reported by Sony today only include sales through Saturday, so the final weekend count will be a bit larger.
All the controversy surrounding the film turned it into an impromptu early test of how viewers will respond to a movie that’s released online the same day it hits theaters.
Studios have attempted to avoid online distribution when the film was showing in theaters, worrying it could cut into their ticket sales.
Sony said in a statement that The Interview already “ranks as Sony Pictures #1 online film of all time.”
It’s not clear how this ranking is being made, though certainly no other major Sony film has been released simultaneously online and in theaters.
The stars of the film, Seth Rogen and James Franco, tweeted after the movie was released online.
This tweet pretty much sums it up:
Did you happen to catch the movie over the holiday weekend?
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