Sadie Frost’s fashion line, FrostFrench, was founded with her best friend, Jemima French, in 1999. Now, barely 9 years later, FrostFrench is in debt.
FrostFrench has a huge debt of $8 million dollars. The fashion label has folded and one creditor was owned more than $6.6 million. In 2007, Frost French had a large loss of about $1.5 million. The previous years’ accounts were not good either.
A Norwegian film producer has invested in the fashion line and renamed it FrostFrench London Retail. It was a dramatic rescue and close shave for FrostFrench. After some initial reshuffling of management, Sadie Frost and Jemima French were re-instated as the management again.