David Beckham’s new ad for Giorgio Armani was revealed amidst screams in front of Macy’s department store in the city’s Union Square yesterday.
Although the hundreds of ladies were quite happy with what they were viewing, the advertising campaign most mostly likely benefitting from a touch of airbrushing.
The handsome soccer player, Beckham, happily sat under the sexy poster to chat with fans after agreeing to become the face, and body, of Armani underwear for the second time in his career.
Giorgio Armani, the Italian designer, is a friend to the Beckham family now that they have moved to Los Angeles.
Last year, the 33-year-old could be seen proudly displaying another pair of Emporio Armani briefs in a selection of black and white advertisements.
The sexy photos were met with disapproval from Becks mother, but appear to be a very successful advertising ploy for Armani.
The huge billboards will be displayed in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
It will have its print debut in Vanity Fair magazine, as did the previous campaign.
So does David Beckham really wear the Armani undies? David stated, “I always wear the Armani underwear,” Beckham said. “I’ve worn it in every game since joining the Galaxy.” He loves the Emporio Armani underwear “because it is comfortable. It’s masculine but it has that feminine side.”