David Beckham’s modeling contract with Gillette has ended and he was replaced by 3 sports celebrities. Thierry Henry, Tiger Woods and Roger Federer would now represent the face of Gillette in ad campaigns. It was rumored that David left Gillette because he desired a new deal with a cut of the profits.

David would not be worried since he still had contracts with Armani, Motorola, Coty, Adidas and Pepsi. He had left Vodaphone and Police sunglasses. David had been praised for his selling power, dubbed as the “Beckham effect.” When he was with Real Madrid, he supposedly brought the club around £300 million in marketing money.

The new Gillette ad would be scripted with the 3 sports celebrities speaking on the importance of preparation in their work. Shaving well was part of their preparation. Gillette would do a good job!

DM