H&M’s Beach Wear Line Dedicated to Kylie Minogue

Posted on March 3, 2007

H&M’s theme this summer is Australia- a relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic. H&M pays tribute to sparkling pop princess and style icon, Kylie Minogue by designing a limited line of bohemian–chic beachwear with Kylie as a muse. Kylie is also the face of the upcoming beachwear campaign.

The “H&M loves Kylie” line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May.
“When we think Australia and glamour we think Kylie, who is such a fashionable person,” says H&M’s head of design Margareta van den Bosch.
“It has been a great experience working with H&M to create this summer line. To me it is all about summer indulgence, effortless chic and lots of fun!” says Kylie Minogue.
10 percent of all proceeds from the sales for this beachwear line will be [...]

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